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Sunday, the Boulder-based startup known for its eco-conscious lawn care products, has secured $25 million in funding from S2G Investments, a firm dedicated to supporting innovations in food, agriculture, and environmental solutions.
This new funding round will accelerate Sunday’s mission: making sustainable lawn care accessible to everyone and proving that a beautiful lawn doesn’t have to come at the cost of the environment—or your health.
Sunday is a modern lawn care company helping homeowners grow thriving, eco-friendly yards with easy-to-use, planet-friendly products. From safer ingredients to science-based personalization, Sunday is making backyard care better for people, pets, and the planet.
Sunday isn’t your typical lawn care company. They're shaking up an industry dominated by chemical-heavy solutions and outdated methods. Here’s how:
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With over 40 million acres of turfgrass in the U.S., lawns are the country’s third-largest crop. The opportunity for innovation is huge—and Sunday is leading the way.
S2G’s Managing Director Matthew Walker said it best:
“The consumer lawn and garden space is ripe for disruption... Sunday is delivering smarter, more sustainable solutions that align with modern homeowner priorities.”
Sunday’s CEO and Co-Founder Coulter Lewis added:
“Lawn care shouldn’t come at the expense of our health or the environment… This investment will help us expand, innovate, and empower more homeowners across the country.”
The funding will fuel:
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