Cookie preferences
We use essential cookies for sign-in and security. With your permission, we also use Plausible Analytics to understand how the site is used. See our Privacy Policy
Running – you either love it or hate it. But, for those who can’t live without a run, the thought of missing one is almost unbearable. That being said, even the most fervent runners can have bad days. There are days, weeks sometime even months when you just don’t feel like it.
This circles back to that old question – what motivates runners? There must be something they very deeply believe in if they are willing to get out of bed everyday at 6:00 am and go for their run come hell or high water.
Aisha Momaney who started running six years ago says – “Running is special to me because it is a time where I can completely tune out and unplug from what’s going on in the world. The rhythm of my feet on the ground and being alone with the thoughts in my head is therapeutic and a time of the day I look forward to having! When I don’t get to run and I see others running, I get jealous!”
However, most people simply start running in order to get in shape. But what happens when they have achieved their goal? Their motivation can fall to the wayside and there is a good chance they may stop running, resulting in a loop where they simply start over again only to stop later. They need an extra motivation to keep the miles coming.
Running for a purpose such as helping someone in need can be such an additional motivator. Extrinsic motivation can be a better aid to not only help runners stay consistent, but also to have a feeling of being a part of something far bigger. Indeed, anyone who has partaken in a charity walk or run will attest to the almost magical vibe that connects everyone involved.
Running for charity isn’t anything new. Ever since Church World Service held their CROP Hunger Walk in Bismarck, North Dakota 1969, many running and walking events have taken place the world over to help worthwhile causes. Such events are a fantastic way to get people to come together to power change.
Today, mobile apps are taking this idea further and are giving everyone a chance to contribute, irrespective of where they might be located.
As mobile phone proliferation has reached unprecedented proportions, the average consumer is spending around 5 hours on their smartphones. There is virtually no service we can think of that doesn’t have a mobile app. Everything from taking notes to setting up appointments and social networking can be done right on your phone. So, why not philanthropy?
At least this was the idea that drove Thomas Querton, Olivier Kaeser and Magali Mathieu to found AtlasGo. Says Olivier Kaeser, co-founder of Atlas Run “our vision is to raise awareness and engage the community around social issues and the amazing work non profits provide on a daily basis. While raising funds is the foundation of what we do, we don’t believe that a social issue can be solved through monetary contributions only.”
The idea behind the app is pretty simple – The mobile fitness app allows users to raise funds and awareness for a good cause for every mile they track their runs, hikes and bike rides. The miles are sponsored by corporate partners for whom Atlas unique means of community engagement and positive brand awareness.
The app is already getting a lot of traction online and many users are using it to pursue causes they think are worthwhile. Sara Boyles, who started running in 2016 states – “I’ve contributed to multiple different charities through running with AtlasGo but for my most recent runs, I’ve been running for Big Brothers Big Sisters. I love kids and am happy to be able to give back to the local community of children through running and raising money on their behalf.”
One short email a week with the best impact reads, interviews, and tools.
Unsubscribe anytime.
Stories, interviews, and tools for founders, nonprofits, and investors building a better economy.
Privacy-first updates. Unsubscribe anytime.
