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#makewaves for marine life causes.
Cape Clasp is a purpose-driven brand that sells ocean-themed jewelry including rope bracelets, rings, necklaces, and cuffs, as well as marine life-inspired apparel like tees and sweatshirts. Their product line features designs inspired by marine animals such as sharks, sea turtles, and horseshoe crabs, with items ranging from $22.50 to $79.99.
The company operates with a mission to #makewaves for marine life causes, positioning itself as more than just a retail business. Each of their designs is created in partnership with different ocean and marine life non-profit organizations, demonstrating their commitment to supporting marine conservation efforts.
Cape Clasp creates meaningful impact by donating 15% of their net income to their non-profit partners, directly funding marine conservation work. They have demonstrated substantial commitment to their cause, having donated over $241,241 to their non-profit partners since their founding, with their 2017 donations alone totaling over $10,000, showing consistent growth in their impact over time.
Cape Clasp creates impact through their partnership-based donation model, where they collaborate with different ocean and marine life non-profit organizations for each product design and donate 15% of their net income to these partners. This approach directly channels consumer purchases into funding for marine conservation and research efforts.
The company has achieved significant measurable results, having donated a total of $241,241 to their non-profit partners since inception. Their impact has shown consistent growth, with their 2017 annual donations alone reaching over $10,000, demonstrating the scalability of their impact model as their business grows.
$241,241 total donated to non-profit partners, with over $10,000 donated in 2017 alone. 15% of net income donated to ocean and marine life organizations.

Support Marine Life
15% of all profits are donated to non-profit partners.
Unique Ocean Jewelry
Stylish designs inspired by marine life.