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Turning agricultural waste into natural materials with supernatural performance.
Fortuna Cools creates sustainable insulated packaging and coolers made from coconut husk fibers, transforming agricultural waste into premium insulation products. They offer three main product lines: Nutshell Coolers for outdoor enthusiasts, collapsible tuna coolers for small-scale fishermen in Southeast Asia, and Fortuna Sustainable Packaging solutions that replace Styrofoam coolers for fish and produce suppliers.
Fortuna was born in a fishing village in the Philippines, starting as a graduate school project to improve local fish packaging before evolving into a business focused on social impact and material innovation. Their mission centers on harnessing collaborative design and natural materials to create best-in-class products, with the ultimate vision of replacing plastic foam insulation entirely.
The company addresses a critical environmental problem by providing alternatives to the over 300,000 Styrofoam boxes used in the Philippines' seafood trade alone, which typically last only four trips before being discarded into landfills or the ocean. Their coconut-based packaging is more durable and insulative than plastic foam while competing on both price and performance, creating positive impact for both human and natural communities while supporting smallholder farmers and cooperatives.
Fortuna creates impact by partnering with smallholder farmers and cooperatives to turn leftover coconut husks into premium insulation, providing income opportunities while solving waste problems. Their business model directly replaces polluting Styrofoam packaging with biodegradable alternatives that integrate into existing supply chains without requiring major operational changes.
The company addresses multiple environmental and social challenges simultaneously: reducing plastic pollution in oceans and landfills, supporting agricultural communities through waste monetization, and providing fishing communities with affordable cold storage solutions that reduce food spoilage and improve catch quality.
More than 300,000 Styrofoam boxes move through the Philippines' domestic seafood trade at any given time, with each box lasting only four trips before disposal. One hundred thousand small-scale tuna fishermen in Southeast Asia lack at-sea cold storage, leading to significant catch quality degradation.
Sustainable Alternatives
Offers biodegradable packaging solutions made from agricultural waste.
Community Impact
Supports smallholder farmers and local communities through sustainable practices.
Durability and Performance
Provides premium insulation that competes with plastic foam in both price and performance.
Focus areas
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