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Free water paid for by ads that donates to fight the global water crisis.
FreeWater is a revolutionary advertising platform that distributes premium natural spring water completely free to consumers, with costs covered by advertisements printed on the packaging. The company uses aluminum bottles and paper cartons instead of plastic bottles, with plans to introduce glass bottles soon, emphasizing their commitment to environmental sustainability.
FreeWater operates on a mission-driven business model where each beverage sold generates a ten-cent donation to fight the global water crisis. Their goal extends beyond just providing free water - they aim to create a massive charitable impact by leveraging consumer adoption at scale.
The company's impact potential is significant, with projections that if just 10% of Americans choose FreeWater, they could donate a billion dollars annually to charity. They partner with WellAware, an Austin-based non-profit that builds water wells in East Africa, with every 150 FreeWater beverages providing enough funding to give one person access to safe water for life. Additionally, the company has set an ambitious environmental goal to become net positive by 2030.
FreeWater creates impact through an innovative advertising-funded model where each free beverage distributed generates a ten-cent donation to fight the global water crisis. This approach transforms everyday consumer behavior into charitable giving without requiring consumers to pay anything, making philanthropy accessible and automatic.
The company partners with WellAware to build water wells in East Africa, with a specific conversion rate where every 150 FreeWater beverages consumed provides enough funding to give one person access to safe water for their entire lifetime. Their environmental impact comes from avoiding plastic bottles and committing to become net positive by 2030.
Ten cents donated per beverage to fight global water crisis; Every 150 FreeWater beverages funds safe water access for one person for life; Potential to donate $1 billion annually to charity if 10% of Americans choose FreeWater; Goal to become net positive by 2030
Free Water Access
Users receive premium spring water at no cost.
Charitable Donations
Ten cents from each beverage supports water wells in need.
Eco-Friendly Packaging
No plastic bottles; uses aluminum and paper containers.
Focus areas
