Picture Organic Clothing

French outdoor apparel company that designs clothing for skiing, snowboarding, hiking, mountain biking.

Picture Organic Clothing is a French outdoor apparel company that designs clothing for skiing, snowboarding, hiking, mountain biking, and surfing. They offer a comprehensive range of products including jackets, pants, base layers, fleeces, swimwear, wetsuits, and accessories for men, women, and children.

The company positions itself around the motto "vivez l'outdoor, partout" (experience the outdoors everywhere), focusing on creating apparel that enables people to explore and enjoy outdoor adventures. Their mission centers on combining functionality with unique style while maintaining a strong commitment to sustainability.

Picture Organic Clothing matters because they are addressing the need for durable, sustainable outdoor gear in a market often dominated by fast fashion and environmentally harmful practices. Their emphasis on creating clothing designed to "explore and endure" suggests a focus on longevity and quality that can reduce waste and environmental impact. By integrating sustainability commitments into their core business model, they are helping to shift the outdoor industry toward more responsible practices.

Impact model

Picture Organic Clothing creates impact by integrating sustainable practices into their apparel design and manufacturing process, focusing on creating durable outdoor clothing that is built to last rather than follow fast fashion trends. Their commitment to sustainability appears to be woven throughout their product development, suggesting they use environmentally conscious materials and production methods.

The company's approach to creating long-lasting, high-quality outdoor gear helps reduce the environmental impact associated with frequent clothing replacement and waste generation. By positioning sustainability as a core commitment rather than an afterthought, they are working to transform consumer expectations in the outdoor apparel industry.

Impact metrics

Commitments | Picture Experience the outdoors everywhere with Picture! Apparel designed to explore and endure, with a unique style and sustainable commitment, to accompany you on all your adventures! Commitments | Picture Skip to Content Men Women Kids Bags & accessories Outlet Activities Explore Explore ● Discover our commitments Commitments Let's make sobriety the new cool, the new economic and cultural norm.

Reduce, Repair, Rent, Reuse, Recycle. Check out our actions Our products' rating and verification by Clear Fashion Lifetime repair warranty Sufficiency and decarbonation Materials, durability & circularity Production Rental program Caring for and extending the lifespan of our products NGO support Made In France?

Changing the laws so that the fashion sector reduces its impact Factories & working conditions Company Culture Packaging Policy PFC Free Durable Water Repellent Treatment Circular Program Action is the answer Our products' rating and verification by Clear Fashion Lifetime repair warranty Sobriety & decarbonization NGO support Materials, durability & circ...