Spoonshot

Spoonshot is a data-driven business intelligence platform that specializes in food and beverage innovation. They use their AI technology called #foodbrain to analyze over 28,000 diverse external data sources, providing CPG brands with food trend predictions, instant food concept creation, and pipeline development all in one platform. The company serves food and beverage companies across the USA, UK, and Australia, helping them conduct research and make high-confidence decisions.

Spoonshot was founded on the belief that exploration is the catalyst for novel and successful food innovation. The company challenges the traditional approach of incremental innovation, noting that 58% of R&D spending goes to incremental innovation while only 14% is used for breakthrough innovations. They adopt a first-principles approach, examining root causes and building solutions from the ground up with the mindset of curiosity and continuous learning.

Spoonshot's impact lies in transforming food and beverage companies from industry laggards to leaders by providing them with the intelligence needed to create breakthrough innovations. Rather than relying on traditional consumer panels and surveys, they offer a comprehensive platform that helps companies shape the future of food and set trends. The company has been acquired by Target Research Group, indicating their significant value and impact in the food innovation intelligence space.