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Toothpaste tablets that change the way you brush your teeth for the better.
Unpaste creates innovative toothpaste tablets that eliminate the need for traditional plastic toothpaste tubes. Their new formula delivers a familiar toothpaste experience with foam, while being made from clean ingredients and packaged in fully compostable plant-based materials.
The company addresses the massive environmental problem of toothpaste tube waste, with an estimated 400 million tubes discarded annually in the United States alone. Their tablets come in redesigned packaging that is completely compostable in both home and industrial settings, including the resealable closure and non-toxic inks.
Unpaste offers both fluoride and fluoride-free options, with their latest formula featuring nano-hydroxyapatite as a fluoride alternative. The company is Leaping Bunny certified and built on four core principles: simple, clean, effective, and fun. Their mission is to transform the entire oral care category into a safe and sustainable experience for everyone.
Unpaste creates environmental impact by replacing traditional plastic toothpaste tubes with compostable packaging made from plants. The company directly addresses the waste crisis in oral care, where an estimated 400 million toothpaste tubes are discarded annually in the United States alone.
Their business model transforms consumer behavior by offering toothpaste tablets in fully compostable packaging that can break down in both home and industrial composting settings. This includes their resealable closures and non-toxic inks, creating a zero-waste alternative to conventional toothpaste while maintaining product effectiveness and user experience.
An estimated 400 million toothpaste tubes are discarded annually in the United States
Photo credit: Unpaste
Core Offering
Unpaste offers a purpose-driven alternative for consumers who prioritize quality, responsible materials, and transparent production practices.
Why It Matters
Unpaste is a mission-driven alternative brand focused on responsible products.
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